Technical Program Manager
A Fortune 50 financial services company is seeking a highly motivated Technical Program Manager for our client in the McLean, VA area.
Overview:
- The Technical Program Manager (TPM) will be responsible for driving execution of initiatives identified in the MarTech Assessment, ensuring alignment between Marketing, IT, and cross-functional teams.
- This individual will act as the bridge between business needs and technology solutions, supporting the creation of use cases, gathering requirements, and facilitating effective communication across stakeholders.
Responsibilities:
- Lead and coordinate execution of projects and initiatives outlined in the MarTech Assessment.
- Collaborate with Marketing and ETS (Enterprise Technology Services) to ensure seamless alignment and shared understanding of objectives and deliverables.
- Interface between Marketing and ETS, as well as across various Marketing sub [1] teams, to clarify needs and drive progress.
- Lead Proofs of Concept outlined.
- Work with business and technical teams to develop, document, and refine use cases for new technology needs (such as Customer Data Platform – CDP).
- Lead the requirements-gathering process for MarTech projects in partnership with teams responsible for writing business and technical requirements.
- Map and document relevant business processes, identifying touchpoints with technology solutions.
- Analyze and clarify current marketing capabilities, identifying areas needing reinforcement or enhancement.
- Track project progress, manage risks and dependencies, and communicate updates to all stakeholders.
- Ensure quality and completeness of project documentation and handoffs.
- Key Deliverables:
- Documented project plans and timelines for MarTech initiatives.
- Comprehensive use cases for new technology solutions (e.g., CDP).
- Well-crafted requirements documents in collaboration with responsible teams.
- Business process maps highlighting technology integration points.
- Capability assessments and recommendations for marketing reinforcement.
- Regular progress reports and risk assessments for stakeholders.
- Stakeholders & Collaboration:
- Primary interfaces: Marketing, ETS, cross-functional teams, MarTech vendors if applicable.
- Regular engagement with leadership and project sponsors to ensure shared vision and delivery confidence.
- Facilitate workshops, requirement gathering sessions, and process mapping exercises with relevant stakeholders.
Qualifications:
- 10+ years of experience in program/project management or product delivery, preferably within MarTech or digital transformation initiatives.
- Strong understanding of system architecture, data flow, and integration between marketing and enterprise platforms.
- Skilled in requirements gathering, process mapping, stakeholder management, and Agile delivery.
- Experience working with CDPs, marketing automation, analytics, Salesforce, Adobe, and Pega.
- Tools: Jira, Confluence, Smartsheet, or equivalent.
- Exceptional communication skills, able to bridge business strategy and technical execution.
