A financial services institution in Virginia is seeking a Pega CDH Marketing Analyst based in Vienna, focusing on translating behavioral insights into personalized marketing experiences using Pega Customer Decision Hub.

About the Opportunity:
- Schedule: Monday to Friday
- Hours: Full-time (standard business)
- Setting: Hybrid (3 days onsite per week)
Responsibilities:
- Launching marketing insights using Pega CDH
- Converting campaign executions into omnichannel strategies
- Defining decisioning requirements
- Collaborating with cross-functional teams
- Monitoring and optimizing campaign performance
- Performing other duties, as needed
Qualifications:
- 3+ years of Marketing Campaign Orchestration experience
- Bachelor’s Degree in Marketing or related field
- Experience with Pega CDH
- Strong SQL and analytics skills
- Experience in Agile environments
- Strong communication skills
- Analytical and problem-solving skills
- Ability to manage multiple projects
Desired Qualifications:
- Pega Certified Decisioning Consultant or similar
- Experience with Omnichannel Personalization strategies
- Knowledge of Predictive Modeling and Segmentation
- Experience with tools like Databricks, Tableau
- Experience in Digital Banking personalization
